The Bettrlabs R&D layer, inside your walls.
You already have scientists, formulators and factories. What you do not have is one system holding recipe, claims, rules and cost together. That is the part we run.
from ₹11,99,900 / yearYour teams, your dataNothing pooled
This is not a bigger Co-Build.
For companies that already pay for their own R&D and want the software.
This is you if Enterprise
- You have an R&D team and want them faster, not replaced
- You own or control manufacturing and are not looking for a factory
- You run a portfolio across several categories at once
- Formulation, claims, compliance and costing live in separate files
- The work and the data have to stay inside your organisation
Choose something else if Build or Co-Build
- You want someone else to develop the product for you
- You are building one or two products a year
- You would rather not carry the R&D cost on your own books
- You have no internal formulation capability to build on
Six systems your team logs into, not six vendors you manage.
Every module runs on your own portfolio data. Nothing is shared with another brand.
Discovery & Library
The full Bettrlabs library with your own products alongside it — one place to search.
Formulation & simulation
Recipes built and changed on screen. Nutrition, cost and label impact update as you go.
Claims intelligence
Every claim against the limits and evidence it needs. Where one will not stand, we rewrite it so it does.
Compliance engine
Ingredients, additive levels, category standards and label artwork against FSSAI rules — continuously, not once at the end.
Ingredient & cost intelligence
Where to buy each ingredient, how much you may use, what it costs — while you build the recipe.
Portfolio & Buildfile™
Every product your company is developing, in one pipeline. Each one ends as a file a factory can work from.
How it is deployed
Implementation scope, data residency, integration surface and user counts are agreed before the agreement is signed. Optional lab, pilot and factory support runs through the same network your Co-Build partners use — see Labs & Network.
Enterprise or Co-Build?
Both start with a conversation and both open at labs.new. The difference is who does the building and who carries the risk.
| Co-Build | Enterprise | |
|---|---|---|
| Who develops the product | Bettrlabs develops it | Your team develops it, on our system |
| Who carries the build cost | Bettrlabs, until it manufactures | You — it is already your R&D budget |
| What you pay | Annual fee plus Build & Care at production | Annual platform fee only |
| Who holds the technical file | Bettrlabs until recovered, then you | Yours throughout |
| Manufacturing | Our qualified network | Yours, or ours on request |
Prices are in Indian Rupees and exclude applicable tax. The figures here are the commercial framework; the binding position is your signed agreement.
It starts with a conversation, not a checkout.
Thirty minutes on your portfolio and your categories. Nothing signed.
Book a call
Bring one category and the part of your process that lives in spreadsheets.
- We look at your portfolio, not a demo dataset
- Scope, data residency and seat counts discussed before anything is drafted
- A straight answer on whether Enterprise suits you — including when it does not
- No sequence afterwards, and no chasing
Keep your R&D. Change what it runs on.
One system holding recipe, claims, rules and cost \u2014 on your data, inside your walls.