Bettrlabs
About

The infrastructure behind how physical products get built.

Bettrlabs is building the scientific and operating layer that takes a product from an idea to commercial production — and keeps it there.

What we builtThe team

2026 · IndiaFood, beverage, wellness, personal careDigital work, anywhere

01

A product’s knowledge scatters the day it is made.

Formula in one place, costing in another, test reports in an inbox, factory settings in a message thread. Nobody’s fault — it is what happens when every specialist hands their part on and steps away.

CONSEQUENCE 01

The second batch relearns the first

What was decided, and why, is rarely written down in a form the next run can use. So it gets worked out again.

CONSEQUENCE 02

Decisions arrive without their consequences

A cost change, a nutrition change and a regulatory change are one change. Handled separately, each can quietly undo the others.

CONSEQUENCE 03

Nothing compounds

The tenth product takes the same effort as the first, because the nine before it left no reusable trace.

02

One system, from an idea to the hundredth batch.

Software, scientists, laboratories and manufacturing inside one team rather than four that hand work to each other. The point is continuity, not breadth.

01Intelligence

What already exists in the category, and what it will bear.

Software
02Science

Formulation designed against cost, nutrition, claims and process at once — constraints on the design, not discoveries after it.

Scientists
03Validation

The model proposes and the bench decides. Software narrows what is worth testing; laboratory work settles whether it holds.

Labs
04Factory

A process a specific plant can actually run, transferred with us still on it.

Manufacturing
05Scale

Every batch after the first, held to the same specification.

Production
What it leaves behind is one file that never stops being current.Formula, process, suppliers, cost, regulatory position, claims, test results, QC standards, factory settings and every version since the first — owned by the brand, and able to move to a second plant without starting again.
The record
Why we think this is ours to build
Designed around the whole life of a productDrawn from the shape of the problem — idea through to the hundredth batch — rather than by putting a screen in front of an existing service.01
Science and software are one organisationNot a technology company buying laboratory work, and not a laboratory buying software. Formulators, regulatory specialists and engineers build the same thing.02
The loop runs through real productionStaying with a product into the factory is operationally harder, and it is the only way the system learns anything a textbook does not already hold.03
Manufacturer-neutral by constructionThe record belongs to the brand. That is the difference between a supplier and infrastructure.04
We are paid when products get madeThe commercial model is tied to production rather than to hours or documents, so the incentive is a product that works, not a project that continues.05
03

The people building it.

Science, product, AI, enterprise software and manufacturing — the five disciplines this takes, in one team.

Co-Founders

JP MohantyJP Mohanty
Ravinkumar SivalingamRavinkumar Sivalingam
Beena RaiDr. Beena Rai
Prathap RajPrathap Raj

NPD Directors

RamDr. Ram
AshleshaDr. Ashlesha

Product Team

JanviJanvi
AishwaryaAishwarya
NirmalaNirmala
PriyaPriya
RiddhiRiddhi
YaminiYamini
ThejeswaryThejeswary

Tech Team

SahilSahil
BhalajiBhalaji
VaishaliVaishali
JaswanthJaswanth
HemasundarHemasundar
JayasimmaJayasimma
LoganathanLoganathan
KarthickKarthick
KaustubhKaustubh
04

To build the world’s first cloud lab.

A place where a product is created digitally — designed, costed, checked and proven in software — and only then takes physical form, carrying the same file that made it.

FIRST
In software

The product exists before it exists

Formula, cost, nutrition, claims and process are worked out, argued with and settled as a file. Versions are compared and discarded without weighing anything out.

Where the thinking happens
THEN
In the world

It crosses into physical form

The bench proves it, a factory runs it, and the file goes with it — so what gets made is the thing that was designed, and every batch after can be held to it.

Where it becomes real
A physical product should be as knowable as a piece of software.Searchable, computable, validated, repeatable, portable. Software got version control, tests and a record of why every decision was made; physical products never did, and there is no good reason for that.
The mission
Bettrlabs

Judge it on the work, not the page.

The Formulation Library is free and needs no account. Look a product up, then decide whether any of this holds.

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