We fund the build. You pay when it manufactures.
One yearly partnership. We carry the approved development — lab work, supplier checks, pilot runs, paperwork — until the product is being made. If it never gets there, we absorb the cost.
₹2,99,900 + GST / yearCredited 100% to your R&D WalletNothing extra for the build itself
Three moments. Only one of them is before you know it works.
Everywhere else you pay first and find out afterwards.
The partnership
+ GST, per year. Credited 100% to your R&D Wallet — not a fee with the development billed again on top.
Paid once a yearThe build
Formulation, trials, sourcing, pilot runs, documentation.
Carried by BettrlabsBuild & Care
On the approved factory production PO — never on your retail sales. Agreed in writing before production.
Only when you produceWhat exactly are we putting at risk
External costs are yours on every route, and nothing is committed without your sign-off. A funded build is approved only where the product can repay the investment within three production years.
We build your product. You pay when it’s made.
You don’t own the trucks that deliver your parcels. You don’t need to own a lab either.
The product.
Your brand, your recipe, your customers, your price. Every decision stays yours.
Everything it takes to make it.
The science, the testing, the factory, the paperwork — and the tries that don’t work.
Once there are packs.
A share of what the factory charges you, on packs that exist. Nothing before that.
One partnership. One price. Four steps.
In Indian Rupees. Terms are agreed in writing before production.
Co-Build Partnership
₹2,99,900 + GST / yearConcept through development to production readiness. Credited 100% to your R&D Wallet — prepaid development capacity, spent on your own products.
- 1Join ₹2,99,900 + GST / year
The full amount becomes your R&D Wallet.
- 2We build
Formulation, science, feasibility, compliance, costing and manufacturing readiness, carried with you through development.
- 3Build & Care up to 12%
Only when manufacturing begins, on the approved factory production PO. The exact rate is fixed first.
- 4Product Care 5%
After the initial build period: compliance continuity, supplier coordination, quality and version management, for as long as the product runs.
We help get the product built, then keep operating the product layer as it scales. Book a call →
Brand, trademarks, artwork, volumes, pricing, customers. None of it is ever ours.
The technical file. Held jointly while we fund it — the only security behind a no-upfront model — then permanently yours.
No minimum term. Settle the build position, take the formula, specification, process, QC standards and Factory Passport, and carry on without us.
Who holds the technical file, stage by stage
We never reuse your formulation for a competitor, and you can change manufacturer at any time while staying with us.
Co-Build starts with a conversation, not a checkout.
We are putting your development cost on our books, so we look at your products first. Thirty minutes, nothing signed.
Pick a time
Bring one product you have been putting off.
- Your products through the model, not a demo dataset
- Benchmark factory costs for your categories
- A straight answer, including when it is no
- No sequence afterwards, and no chasing
The build is on us until it is on a shelf.
Bring one product you have been putting off because of what it would cost to find out.