Build it digitally
80–90% of a formulation is settled on screen — nutrition, cost, claims and compliance — before a single trial batch is run.
- Formulation and nutrition simulation
- Ingredient swaps modelled before trials
- Cost per unit, early
Build a better product, faster.
Formulation, compliance, costing, labs and factories — one connected team. On Co-Build, we fund the build and stay through production.
No brief for “” yet.Tell us what you are building and we will route it to the team.
Compliant and production-readyOne team, idea to factoryWe fund the build
Featured briefs
How the product is built, what it can claim, and roughly what it costs to make.
01
Decided on screen. Proved in a lab. Made in a factory.
Formulation, rules and cost live in one system instead of five inboxes. That is where the speed comes from — nothing is repeated, and nothing waits.
Check it before you spend
Ingredient, claims and label review against the rules of the market you are selling into — so problems surface at the file stage, not at the print stage. Indian food law (FSSAI) is where we work every day; other markets are scoped on request.
- Compliance findings graded by severity
- Claims tested against thresholds
- Artwork reviewed before print
Make it real
Labs, pilot runs and a qualified manufacturing network take the file through to a validated first batch — at our labs or yours.
- Prototype, testing and shelf-life
- Manufacturer matching and tech transfer
- QC spec locked for every batch
02
One partnership, idea to production.
One team carries your product the whole way — and keeps it precise, compliant and moving long after launch.
01Idea
Screened on screen against your cost, claim and category — before anything is spent on it.
Carried by us02Formulation
Recipe, nutrition, cost per unit and compliance, settled as a file you can see.
Carried by us03Validation
Samples, lab panels and shelf-life — our network or your own facility.
Carried by us04Factory
Matched, qualified and handed the file. We stay until the first batch is approved.
Carried by us05Production
This is where our fee starts — a share of what each batch costs at the factory, never of your shelf price.
You produce · up to 12%, then 5%06Every batch after
Rule changes, cost work, new variants, a second factory — the ongoing fee keeps paying for the product’s whole life.
Covered ongoing₹0
for the build itself. Development sits on our books until you manufacture.
Credited back
The annual fee counts in full against that year’s production fees. You never pay it twice.
Up to 12% → 5%
Of the approved factory production PO, only on what you produce. See what we carry.
03
Choose how you want to work with us.
Most brands start with Co-Build. If that is not the fit, the other doors are open — and none of them is a wrong answer.
Most brands start here
Co-Build
₹2,99,900 + GST / year · credited 100% to your R&D WalletWe fund the development, build it with you, and keep it sharp through production and every batch after.
- ₹0 for the build itself
- Fees start only when you manufacture
- Compliance, costing and factory readiness in one team
Buildfrom ₹49,990 / project
One product developed for you, bought outright. You own the file the day it is handed over.
Enterprisefrom ₹11,99,900 / yearThe Bettrlabs R&D system inside your own team, on your own data. For companies with their own scientists and factories.
Build PassFreeRead the library, keep what matters, and order single pieces of work. No card, no commitment.
Prices in Indian Rupees, excluding tax. Compare all four models.
Co-Build
Bring us the product you keep putting off.
Thirty minutes on your numbers, and a straight answer on whether it is worth building — then it starts moving.