Bettrlabs
Compliance

The rules are a design input, not a final check.

Most brands find out a product is not allowed after the recipe is fixed and the artwork is at the printer. We check while it is still a file — because then a fix costs an afternoon.

Which market?

Indian food law in depthOther markets scoped on request

01

Which market are you selling into?

Food rules are national. There is no such thing as a compliant product in general — only a product that is compliant somewhere.

EVERY DAY

India — FSSAI

Which ingredients are permitted, at what levels, what a label must declare and what a pack may claim. This is the body of law we work in daily, and every review and turnaround here is written for it.

Our depth
SCOPED ON REQUEST

Everywhere else

EU, UK, US, GCC, Singapore, Australia are not part of the standard service and we do not price them in advance. Tell us the country and we will say whether we can do it — or that a local specialist would serve you better.

Sometimes the answer is no
ALWAYS TRUE

Whatever the market

Formulation, nutrition, cost and label structure are not country-specific. The regulatory layer sits on top. A brand outside India can take real value from the digital build even where the review happens locally.

The build travels

Exporting from India? Say so at the start. A product can satisfy Indian rules and still fail at the destination, and the two reviews are different pieces of work.

02

Five reviews, each one buyable on its own.

On a Build or a Co-Build they run continuously as part of the work. You do not buy compliance separately.

01Ingredients

Permitted status and usage limits for every ingredient in the formulation, for your category.

Digitalwhile designing
02Additives

Levels against category standards, including the combinations that individually pass and together do not.

Digitalwhile designing
03Claims

Every claim against the threshold and the evidence it needs. Where one will not stand, we rewrite it so it does.

Digitalbefore artwork
04Label

Mandatory declarations, nutrition panel, allergens, and the layout rules for your category and pack size.

Digitalbefore print
05Artwork

The finished pack read as a regulator would read it, with each finding graded and a corrected line supplied.

Digitallast gate
03

Where our work ends and yours begins.

We do every review

  • Check the formulation against applicable requirements
  • Grade every finding, and supply the fix
  • Rewrite claims that will not stand
  • Assemble the evidence a filing needs
  • Say plainly when something cannot be done

We do not and will not pretend

  • Give legal advice, or act as your lawyer
  • Approve a product — only a regulator does that
  • Issue a certification, or guarantee one
  • Take responsibility for what you print after sign-off
  • Review a market we have told you we do not cover
04

It is already inside every way of working with us.

BUILD PASS

A pre-check

Every digital formulation carries a compliance pre-check. Buy a single review on its own from the services list.

from ₹4,999
BUILD & CO-BUILD

Continuous

All five reviews run as the formulation changes, and again before artwork. Included in the project or the partnership.

In the fee
ENTERPRISE

Your own engine

The compliance engine running inside your walls, on your portfolio, checked continuously rather than at the end.

Platform
Compliance

Find the problem while it is still a file.

Tell us the product and the market, and we will tell you what has to be checked.

See the models