One pass. Everything Bettrlabs can build.
Free, and it takes one email. It opens your workspace at go.bettrlabs.com — the library becomes yours, questions get answered, and any piece of work can be ordered.
Free, permanentlyNo cardOne email
Four things you can do the moment it opens.
Reading the library is free to anyone. The pass is what lets you keep things, ask about them, and turn them into work.
Keep the library
Save any product, ingredient or category brief. Your notes and benchmarks stay in one place instead of a spreadsheet.
Save · organise · revisitAsk Bettrlabs
The copilot answers from the brief in front of you — cost, actives, claims, shelf life. Past that it becomes an enquiry, brief already attached.
Copilot, then the teamBuy a formulation
A formulation built on screen — direction, nutrition, cost and a compliance pre-check — before anything physical is made.
Digital, in daysOrder any service
Research, compliance review, lab testing, manufacturer matching. Pick the work, see the deliverables, pay, and track it.
Priced on PaymentsThe pass is free and stays free.
You pay only when you ask us to make something.
Free with a pass ₹0
- The Formulation Library, in full
- Saving briefs, benchmarks and notes
- Asking the copilot, and sending an enquiry
- A scope and a quote for any service
- Tracking your requests and files
What you pay for INR · excl. tax
- Digital formulation from ₹4,999
- Compliance, research, specification from ₹4,999
- Labs, pilots and testing at lab cost
- Manufacturer matching get scope
- A full product build from ₹49,990
Every price and deliverable is on Payments. Rupees, excluding tax and approved external costs — ingredients, third-party testing, certification, pilot and factory charges.
A pass settles a product on screen. It does not make one.
A pass covers free
- The library in full, free to search and read
- Full recipe, process sheet and specification on anything you unlock
- Indicative cost per unit, and the research behind each claim
- Saving, comparing, and asking the copilot
- An enquiry, and a scope and price back
A pass does not cover that is Build
- Customisation to your cost, claim and pack
- Ingredient sourcing and supplier shortlists
- Bench trials and a pilot batch
- Claim substantiation and compliance sign-off
- A named R&D lead and the manufacturing handover
Three steps, about twenty seconds.
Your name and a work email. No company profile, no phone number, no discovery call.
5 secOne sign-in link. There is no password to invent or forget.
10 secYou land in your workspace, with whatever you had already saved waiting.
doneNo card, no trial, no expiry. The only thing a pass ever costs you is the email address you sign in with.
Get a Build PassIt is free. That is the whole pitch.
Open the library, keep what matters, and decide about building later.