Bettrlabs
Build

One product, taken all the way.

Built on screen, proved in a lab, handed over as a file you own outright. Same workspace as a Build Pass — a Build unlocks the rest of it.

See the five stages

from ₹49,990 per project9–16 weeksYou own the file

 bettrlabsBLD · 2026
Build
One SKU, end to end
Scope
DIGITAL + PHYSICAL
Handover
BUILDFILE™
01

Most of it happens before anything is made.

Every direction is tested as a file before anything is made — so lab time is spent proving the right answer, not finding it.

ON SCREEN
80–90%

Built digitally

Direction, recipe, nutrition, cost and legal checks. You compare versions as files, not as batches — so changing your mind costs an afternoon, not a trial run.

Covered by the project fee
IN A LAB
10–20%

Made physically

Only what survives on screen gets made. Samples, lab tests, shelf-life and a pilot run — at our labs or yours.

At lab cost, approved first
Regulatory problems surface while it is still a file.A claim that will not stand, an additive over its limit, a cost that cannot carry your margin — all of it is found at the stage where a fix costs an afternoon.
Fix on screen
02

Five stages, one product.

The same five you can buy separately — here they run as one job.

01Discover

Category, what it must beat, what it must cost, what goes on the pack.

Digital1–2 weeks
02Develop

Nutrition, cost and label impact update on every version, so the one that reaches a kitchen is already worth making.

Digital3–5 weeks
03Check

Ingredients, additive levels, claims and artwork against FSSAI rules for your category. At this stage a fix costs nothing.

Digital1 week
04Validate

First real samples, made and tested. Our labs or yours — either way, lab charges are passed through as invoiced.

Physical2–4 weeks
05Scale

A factory that can genuinely make it, the process handed over, and we stay until the first batch is approved.

Physical2–4 weeks

Durations overlap where the category allows; regulated claims or difficult stability extend Develop and Validate. You see the schedule before you pay.

03

You own the file outright.

The recipe, and the proof

Full percentage breakdown, simulated nutrition panel, cost per unit, and the lab reports behind them.

The route to making it

Compliance review against applicable FSSAI requirements, a manufacturer shortlist, and the QC specification a factory works from.

No strings after

A Build is bought outright. No recovery period, no production fee. Yours the day it is handed over — that is the difference from Co-Build.

What we need from you
The productWhat you want to build, or the benchmark you want to beat.Required
Price and packYour target price point and pack format.Required
The claimsWhat you want to be able to say on pack.Required
Anything you already holdExisting formulation, label or test data.If you have it
ApprovalsSign-off on external costs before we commit them.As we go

If you have none of it beyond an idea, that is still a starting point — Discover exists for exactly that.

04

One project fee, quoted before you commit.

One flat project fee
from₹49,990/ project

In Indian Rupees, excluding tax. Final scope depends on complexity — category, claims, formulation rounds, and how much physical validation the product needs. You see the number and the schedule before anything starts.

In the fee fixed

  • Digital build and scientific review
  • Formulation direction and iteration
  • Compliance pre-check and claims review
  • Cost-per-unit direction
  • The Buildfile™ handover
  • Coordination across labs and factories

Billed separately at cost

  • Ingredients and raw materials for trials
  • Third-party lab testing and certification
  • Pilot and factory charges
  • Packaging development and artwork
  • Tax — GST in India, confirmed in writing elsewhere

External costs are approved by you before they are committed, and passed through as invoiced. Individual service prices are on Payments if you would rather buy one piece than the whole build.

Build

One product. One fee. One file at the end.

Tell us what you want to make and we will scope it before you commit to anything.

Compare all four models